Video Content for Recruitment & Retention

 
 
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Why invest in professional video and film content at your school?

It builds trust with your target audience.
When people see a cinematic video that tells a great story, they are immediately more likely to trust your messaging.

It saves you time in the admissions courting phase.
When prospects have a virtual tour they can go…they will do it. Parents are seeking the best options for their children. They will take the time to learn all about your school. A library of great video content allows them to do that automatically.

It generates revenue.
Because of reasons 1 and 2, the ROI on story-driven film and video content is massive.

 
 
 

Film & Video content comes in many forms.

Whether you need a 10 minute short documentary, a 20 minute virtual open house, a 30 second highlight reel, a 5 minute flagship brand story, or a 1 minute commercial…we can do it. What do all these videos have in common? They drive recruitment and retention.

Let’s make something great so you can streamline your admissions process.

 
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Film & Video Packages

Brand Films
Why is your school different? What sets you apart? What are your values? What kind of community are you building? Let’s spell it out in an emotionally compelling way.

  • Could be in documentary form (highlighting a specific true story from your school) or in narrative form (like a Super Bowl commercial or short film).

  • We do a deep dive on your school’s culture and target audience and craft the creative around your goals.

  • ROI: Drive enrollment by increasing trust with your target audience

 

Event Recordings & Highlights
Archive a milestone. Relive the best moments.

  • Graduation, homecoming, the musical…whatever it is you may want it archived so parents and students can enjoy it forever. We can film it and create a 30-60 second cinematic highlight reel that you can share on social media and your website.

  • ROI: Drive retention by building up your existing community.

 

Social Media Content
Educate. Entertain. Inspire. Build your social media presence and keep families engaged online.

  • This is content optimized for TikTok, Instagram, Facebook, and YouTube Shorts.

  • Short interviews with students, parents, teachers, and administrators educating your audience on a new trend or inviting them to be a part of something exciting on campus.

  • 30-59 seconds each (this allows us to optimize the size for TikTok, YouTube Shorts, and Instagram/Facebook Reels).

  • Includes custom, eye-catching captions and thumbnail graphics.

  • ROI: Recruitment tool that increases your brand value (since younger parents are on social media for several hours a week). Retention tool that keeps current families and students engaged and excited about their school community.


 

“Our inquiries, applications, and enrollment have grown by over 10-20% per year for the past five years. People regularly mention our website videos as a strong influencer of their decisions.”

Mark D.
Atlantic Christian Academy